CATERINA RANDO, MA, MCC
Direct Sales Coaching

Create a thriving direct sales business

(415) 668-4535
cat@directsalescoaching.com
www.directsalescoaching.com




 

Caterina is committed to helping direct sellers succeed in business—and it shows. Through her content-rich website, and in her business-building telecourses, Caterina's passion, experience, direct selling savvy and business acumen consistently come through.

Caterina is always a top-rated professional speaker, and is an experienced coach working with entrepreneurs and direct sellers since 1993. She is the best-selling author of Learn to Power Think, published by Chronicle Books, as well as a contributing author for the two most popular books for direct sellers, Build It Big: 101 Secrets of Top Direct Selling Experts, and More Build It Big: 101 Secrets of Top Direct Selling Experts, published by Kaplan^® and Dearborn^®, respectively.

She has served as The Success Center Director for the Direct Selling Women’s Alliance, and has been featured as an expert in several best-selling books, including Get Clients Now, Get Slightly Famous and The Eleven Commandments of Wildly Successful Women.

Caterina is a Master Certified Coach, the highest designation awarded by The International Coach Federation, and holds a Bachelor of Arts Degree in Organizational Behavior and a Master of Arts Degree in Life Transitions Counseling Psychology.

The Power of Direct Selling
Leading the Way for Entrepreneurs
By Nicki Keohohou

Ignite Your Passion and Live with Purpose
A Guide to a Thriving Life and a Prosperous Direct Selling Business
By Shannon Bruce, CPCC, PCC, CPT

Developing an Abundant and Profitable Mindset
By Marcy Stahl

The Responsibility Game
Your Key to Amazing Direct Selling Success
By Celine Egan

Managing Life as a Direct Selling Superstar
By Martha Staley, CDC

An Organized Office System for Sanity
By Anne Nelson

Run Your Business Like a Business
So it Will Pay You Like a Business
By Rhonda Johnson

Partner Up for Greater Direct Selling Success
By Kimberly Borgens, CBC

Building an Online Presence for Your Direct Sales  Business
Six Solid Ways to Expand Your Reach
By Karen Clark

Embrace Public Speaking to Grow Your Direct Selling Business
By Caterina Rando, MA, MCC

Build Your Business by Building Relationships
By Beth Jones-Schall

Listen for Leads
Prospecting Made Fun and Easy
By Mary McLoughlin

People Smarts
Building Powerful Skills of Connection
By Cindy Sakai, MA, CDC

The Art of Persuasive Selling
How to Influence Prospects with Suggestive Booking Bids
By Tammy Stanley

Maximize Your Party
By Ruth Fuersten

Follow-up—How to Be Persistent and Respected
Building New Relationships and Creating a Warm Market
By Lyn-Dee Eldridge, CPC, CPMC

Change How You Think About Recruiting
The Key to Team Growth
By Shari Hudspeth

Recruiting High Net Worth and Highly Influential People
By Lorna Rasmussen

Communicating for Positive Team Results
By Gale Bates

Turning New Recruits into Leaders
Eight Simple Strategies to Catapult Results
By Sallie Meshell