Presenting the Co-authors of 
Direct Selling Power
. . .


LORNA RASMUSSEN
The Absolute Best Way

(404) 814-0342
lorna@absolutebestway.com
www.absolutebestway.com

 

 

 

 

 

 
Lorna’s career in direct selling spans fifteen years. Tenacity and determination played an important role in her success, but so did the teachings of a man by the name of Paul J. Meyer who taught her goal setting and helped her develop self-confidence. For the past eleven years she has earned a six-figure annual income. “When I lost my house to a fire four years ago, I didn’t work on my business for almost a year and then only part-time for the next four years. Because of the team I had created, I saw only a small decline in my business.”

Lorna is sold on direct sales as the answer for work/life balance in the lives of women. To share her love of the profession and the information that made her successful, Lorna began writing books on the subject. Two books in a series have been published in 2009: The Absolute Best Way for You to Make Money and a similar book focusing on African American women. Both are available on her website.

She has a son, Drew, and lives with her husband, architect George Hornbein, in Atlanta, Georgia.

 

Direct Selling Power
Table of Contents

The Power of Direct Selling
Leading the Way for Entrepreneurs
By Nicki Keohohou

Ignite Your Passion and Live with Purpose
A Guide to a Thriving Life and a Prosperous Direct Selling Business
By Shannon Bruce, CPCC, PCC, CPT

Developing an Abundant and Profitable Mindset
By Marcy Stahl

The Responsibility Game
Your Key to Amazing Direct Selling Success
By Celine Egan

Managing Life as a Direct Selling Superstar
By Martha Staley, CDC

An Organized Office System for Sanity
By Anne Nelson

Run Your Business Like a Business
So it Will Pay You Like a Business
By Rhonda Johnson

Partner Up for Greater Direct Selling Success
By Kimberly Borgens, CBC

Building an Online Presence for Your Direct Sales  Business
Six Solid Ways to Expand Your Reach
By Karen Clark

Embrace Public Speaking to Grow Your Direct Selling Business
By Caterina Rando, MA, MCC

Build Your Business by Building Relationships
By Beth Jones-Schall

Listen for Leads
Prospecting Made Fun and Easy
By Mary McLoughlin

People Smarts
Building Powerful Skills of Connection
By Cindy Sakai, MA, CDC

The Art of Persuasive Selling
How to Influence Prospects with Suggestive Booking Bids
By Tammy Stanley

Maximize Your Party
By Ruth Fuersten

Follow-up—How to Be Persistent and Respected
Building New Relationships and Creating a Warm Market
By Lyn-Dee Eldridge, CPC, CPMC

Change How You Think About Recruiting
The Key to Team Growth
By Shari Hudspeth

Recruiting High Net Worth and Highly Influential People
By Lorna Rasmussen

Communicating for Positive Team Results
By Gale Bates

Turning New Recruits into Leaders
Eight Simple Strategies to Catapult Results
By Sallie Meshell